Toby Walsham reveals what is shaping his creative radar, from bold simplicity in advertising to the rise of AI. He also takes aim at the industry’s broken pitching process, calling for urgent change.

Imagine This has added directors Kelly McKay, Will Innes Smith, and Rodrigo Siqueira to its live-action roster. Each brings a distinct voice, spanning sport, youth culture, and cinematic storytelling. CEO Toby Walsham says their work will strengthen the company’s global creative offering.

Imagine This partners with The Cre8tors to strengthen its US presence and connect brands with its global roster of live-action and AI talent. The collaboration aims to deliver more dynamic, multi-disciplinary creative solutions.

The studio expands its roster with new directors and AI artists, reinforcing its mix of live-action and AI-driven creative production.

The director of communications and the chief brand officer of Imagine This on finding creative ways to lead, communicate, inspire and operate