Imagine This director Ben Lalande sits down with LBB to talk Ford, Toyota, shooting on film in Alaska and Ghana, and why the best moments on set are the ones nobody planned for.

Procurement might not sound like the stuff of great storytelling. Amazon Business and Imagine This Creative Studio are here to prove otherwise.

Imagine This CEO Toby Walsham is urging greater transparency in the pitching process, warning that agencies and brands often waste production companies’ time on projects that never materialise. He says clearer approvals and stronger accountability are needed to protect smaller studios.

Toby Walsham and the Made By Humans team feature in LBB's deep dive into how AI is reshaping the production landscape. Spoiler: it's a lot more complex than pressing a button and waiting for magic.

Toby Walsham reveals what is shaping his creative radar, from bold simplicity in advertising to the rise of AI. He also takes aim at the industry’s broken pitching process, calling for urgent change.

Imagine This has added directors Kelly McKay, Will Innes Smith, and Rodrigo Siqueira to its live-action roster. Each brings a distinct voice, spanning sport, youth culture, and cinematic storytelling. CEO Toby Walsham says their work will strengthen the company’s global creative offering.